Career changer with 18 years of commercial and operational experience, now applied to data analytics. I build Power BI reporting, SQL analysis, and customer analytics that support real business decisions.
Available for permanent data analyst roles in Melbourne.
I've structured my portfolio and skills around four specific role types in the Melbourne data market. Each project demonstrates the capabilities these roles require.
01
BI Reporting Analyst
Power BI dashboards, DAX measures, SQL data modelling, and stakeholder ready reporting. Demonstrated through the Retail Customer Segmentation dashboard built on 200K+ customer records.
02
Commercial Analysis
KPI tracking, performance reporting, and operational analysis grounded in 18 years of cost, labour, and margin management experience. Demonstrated through the Rockbuster revenue analysis and GameCo market analysis.
03
Customer & Performance Analyst
Segmentation, retention, reactivation, and campaign targeting analysis. Demonstrated through the Retail Customer Segmentation work and six years of hands-on eCommerce campaign analytics across Meta, Google, TikTok, and Taboola.
04
Data Quality & Operational Reporting
Data cleaning, validation, structural integrity, and consistent reporting outputs. Demonstrated through end-to-end pipeline work in Python and Power BI across all five portfolio case studies.
I combine strong analytical expertise with technical tools to clean, analyze, and visualize data for actionable insights. These are the key technologies I use to deliver impactful solutions.